Attend concerts directly from the banners in your favorite online news websites. Vodafone, as the official sponsor of the music festival Rock In Rio Lisboa, had a stage 100% dedicated to their own artists. It as necessary to let the public know about this music stage in a creative manner. Four bands were chosen to be present in the music festival and a mini on-line festival was created. The user had the opportunity to attend four unprecedented concerts through live-streaming directly from banner advertisements of their preferred online newspaper - this would also give them the opportunity to win tickets to the RiR Lisbon.
Gold Award on Best