Grandparents Day - Vodafone

For grandparents, grandchildren are the center of the world. For grandchildren, grandparents are just another end of their world. Young people care more about their friends, boyfriends, holidays and parties than about their family. We did a social experiment where we showed this difference in importance through the photos that each person has on their mobile phone. The result shows us that grandparents have a mobile phone full of photos of their grandchildren. On the other hand, grandchildren rarely have the same. Grandparents' Day is a good opportunity to change that.

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