Repeat the Ritual - Sagres

The concept "Follow the Ritual" was the motto of the Sagres campaign for the 2017 World Cup. A concept too strong to stay with the message of the film, we wanted to make it real, making all the Portuguese sign a pact with Sagres through Ricardo Araújo Pereira's character. This platform helped the user to choose what he was doing during the Euro in which Portugal was crowned European Champion. 

After this choice the user was surprised with a personalized video of Ricardo Araújo Pereira where he spoke with the contract in his hand, giving an even greater emotional charge to this act. The whole experience ended with a stamping of the contract with a mini like a good contract should be sealed.

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